An Air Force Pilot’s Lessons for Navigating Life
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In his thrilling and thoughtful book, Colonel Bruce Hurd vividly describes the adventure, excitement, and triumph he felt during his 30-year career as an Air Force officer and pilot. Through his powerful narrative, often told with a dry wit, readers gain a real appreciation for the rich and full life of a career military officer.
But this compelling novel isn’t just for the military-minded. Additionally, Colonel Hurd talks movingly about confronting the disappointment, fear, and shame arising from very painful and difficult personal ordeals he faced. After great success in numerous leadership positions as an Air Force officer and in his post-military career as a software development program manager, he also speaks to the importance of being able to reinvent ourselves throughout our lives.
Colonel Hurd concludes his book by introducing the reader to his eight “Aim Point” principles that have been his touchstones throughout his life. He has used them each time he has been confronted with the need for personal reinvention. His inspiring book is a must-read for Air Force enthusiasts, anyone confronting deeply personal challenges, and those facing the need for reinvention in their lives.
"Whether you love reading true stories of pilots facing terror or personal transformation and the triumph of family values, Bruce Hurd's heroically personal narrative will keep you riveted to the final landing. For anyone facing challenges that seem impossible, this is your next book." — MK Mueller, author of "8 to Great" and "Taking Care of Me: The Habits of Happiness"
“‘Aim Point’ is an extremely well written, integrated, real-life story. Colonel Hurd writes honest, insightful, loving words about duty, faith, and responsibility to both core and corps values. Colonel Hurd goes to the place of truth inside himself to obtain morally correct answers in difficult circumstances. Good guys do finish first.” —David Denton Davis, MD, author of “Who Can Parents Trust?” and “Polly’s Promise”
"'Aim Point' takes the reader on a thrilling ride through stories of emotional trauma and military valor, and arrives at a set of hard-earned lessons for life. This is a brave and wonderfully insightful book." — Michael Doyle, author of "The Ministers' War" and "The Forestport Breaks"
"It is inspiring! It is uplifting! It is POWERFUL! I have been inspired to look at traumatic events in my life (especially early life) in a new helpful light again.” — John Way Wang, CEO, JWW Mindfulness
"The book is so excellent, I keep crying … I love hearing it. I just adore it. I don’t want it to end.” — Lilly Fluger, CEO, Lillyarts (audiobook listener)
About Colonel Bruce Hurd
Colonel Bruce Hurd crafted an extraordinary 30-year Air Force career as a pilot and officer – and this book talks about his amazing journey along the way. He excelled as an award-winning squadron and group commander, a visionary leader restructuring U.S. military supply chain processes throughout Europe, and a highly sought-after American diplomat working with foreign governments, among other endeavors. Each of his 16 assignments required him to reinvent himself as he undertook different challenges associated with the new positions he assumed.
Throughout it all, Colonel Hurd is most proud of the outstanding men and women he had the privilege of leading. The units he commanded earned numerous awards, including the Air Force Outstanding Unit Award (twice), the Maintenance Effectiveness Award for best large aircraft maintenance in the Air Force, and the General Spaatz Trophy for best air refueling squadron in the Air Force.
After retiring from the Air Force, Colonel Hurd reinvented himself again as a very successful software development program manager at a large technology company in San Diego. He most recently reinvented himself once more as an author, speaker, and reinvention coach, with a focus on helping people successfully navigate change in their lives through connection with their values and exploring what inspires them.
Colonel Hurd was born and raised in the San Francisco Bay Area. He earned a bachelor’s degree in Business Administration from the University of California at Berkeley and a master’s degree in Systems Management from the University of Southern California. He is also a graduate of the U.S. Army Command and General Staff College and the U.S. Air Force Air War College year-long post-graduate courses of study in residence.
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